Why do you have a website for your business? Your answer is the exact reason why you must consider making your website user-friendly.
To retain visitors, easy navigation is key as it determines the visitor’s journey through conversion and revisit. The user-friendliness of good website is assessed through the user interface and the smooth flow of the website design. If you don’t want visitors to run away from your website after one visit, then read on…
What is a User-Friendly Website?
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A user-friendly website is a professionally designed or developed website that is easy for any visitors to navigate. Usability is the core of a website. Essentially, user-friendly website means the website is easy to use and effortlessly gets the user or visitor to the right information.
There are certain features and characteristics that make for a website’s user friendliness. These characteristics greatly impact communication with your target audience, and decides if they will revisit or runaway depending on the experience.
Some Characteristics of a User-Friendly Website
- Responsiveness
- Mobile Compatibility
- Effective Navigation. …
- Clear call to action button (or information).
- Uncomplicated (less complicated) captcha
- Easy and Well Planned Information Architecture. …
- Well-Formatted Content
- Consistent browser
- Search feature.
- Custom 404 Page.
- Informative header and footer
- Clear navigation icons
Tips for Creating a User-Friendly Website
- While designing your website, you must keep the following in mind.
- The website is for the user and not for you or your team. So, put users first.
- Accessible language and tone.
- Choose color combinations that reflect the values of your brand.
- A simple website resonates with people while complicated websites sucks. So, Keep It Simple.
- Break down your information.
- Make Online Forms Efficient and ensure they are simple to use.
- Keep information where users/visitors will find them easily.
- Responsiveness and Mobile-Friendly is a must.
- Website speed. You don’t want your visitors to sleep off while waiting for your website to load.
- Test your website before going live (launch).
Why Your Website Should Be User-Friendly
- EASY ACCESS TO INFORMATION: A user-friendly website makes it easy for visitors or users to find the information they are looking for using any device. This often results to the user spending more time on your website.
- INCREASED TIME SPENT (ENGAGEMENT): Because your website is easy to use, visitors tend to navigate more which leads to them spending more time interacting with your website, this ultimately leads to eventually leads to sales (conversions).
- INCREASED SALES (PATRONAGE): The more time people spend on your website the higher the probability of them buying from you.
- REVISIT: Having had a good experience in their first visit, users are motivated to visit again either to search for more information or to make purchases.
- CUSTOMER RETAINERSHIP: Website boosts your brand’s online integrity, but good user experience encourages more patronage. For instance who had no issue purchasing an item online, from the pick item stage through to online payment, would likely bookmark your website for continuous patronage and even recommendation.
- TRUST: According to Bluehost, Website visitors form an opinion of your website in 50 milliseconds (0.05 seconds), and 94% of those first impressions are design-related. 57% of customers say that they won’t recommend a poorly designed website and that having a bad website experience would make them less likely to interact with that website.
Conclusion
For your brand to stand out and for you to get your ROI, making your website user-friendly is critical as it increases the probability of your visitors (target audience) taking the required action whether that’s making a purchase, sending a message on WhatsApp, making enquiries, or filling out a form. With the tips we’ve provided here, you should be able to rejig your current website design or you now have an idea of what a user-friendly website should be.
You can now build or revamp that website to a perfect user-friendly website.
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