Search Engine Marketing Tools You Should Explore In 2022

In the world of digital marketing, strategies constantly evolve to suit the increasing market demands. So also does search engine marketing tools. New platforms are constantly being developed and the present ones are being updated.

Introduction

As more and more businesses and websites are being built, the tougher it gets to have your site appear in search results. But the tight demands of running and growing your business may not let you explore another tools. This may make you remain behind your competitors as they discover more effective ways to achieve their online marketing goals.

In this article, you will get to know about the top search engine marketing tools you should explore in 2022. But before I continue, I’d love us to understand what search engine marketing tools mean and why they are important.

What Are Search Engine Marketing (SEM) Tools?

SEM tools are software that helps you to achieve your paid marketing campaign goals. They help to ensure that your website pops up on the first pages of search engine result pages or top positions.

Why You Need An SEM Tool

The benefits of SEM tools are too many that you have to use them to succeed in your paid campaigns.

Here are a few of the reasons;

1. You will have the opportunity to spy on your competitors so you can be ahead of them.
2. Helps you to see the effect of your campaigns in real-time.
3. It gives you the measurement options you need to optimise your campaigns.
4. It helps you to create and track ad performance on SERPs easily.
5. It gives you access to data reports to know how the campaign is going.

Top 5 Search Engine Marketing Tools You Need In 2022

I’ve made a list of 5 top invaluable SEM tools you should explore in 2022.

1. SEMrush

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This search engine marketing tool is an all-in-one marketing toolkit for digital marketing professionals. It helps boost your digital marketing efforts. With SEMrush, you can see keyword metrics, product listing ads, and historical data analysis. SEMrush also provides 3k–10k reports per day. For each of these reports, there are 10k–50k results.

SEMrush is one of the best search engine marketing tools available. It is affordable and even flexible because it has various pricing options that suit your marketing needs and business level. If you are a startup or a freelancer then the pro version would be just cool for you.

More so if you are looking for a free search engine marketing tool, Semrush also comes in handy. Semrush has a free feature which you can explore before you pay for the premium version. With this, you can navigate the software and decide if you want to work with it.

2. Google ads

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Google ads is another search engine marketing tool you need to start using in 2022. It has amazing features that scale your digital marketing efforts. Google ads are the display platform of Google. It allows you to create and manage digital ad campaigns.

If you are looking to attract relevant leads, by promoting your products and services on Google’s display network, google ads should be your go-to.

With google ads you even get access to a free keyword research tool—google keyword planner. With this feature, you can search for relevant keywords to target in the ad. You can also set a budget limit and easily pay for results that come when customers take action.

3. Wordstream

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Another tool that tops my list of search engine marketing tools you should explore in 2022 is wordstream. Wordstream is an all in one online digital marketing tool for marketing professionals.

It provides detailed insights that help you optimize your digital ad campaigns. It provides keyword research, PPC management, and performance analytics.

Wordstream has different pricing packages that you can use depending on the level of your business and your needs. It has features that cover website reporting, keyword research, conversion tracking, etc.

Wordstream is also a free search engine marketing tool as it has a basic pricing option that you can access at no cost. If you are just starting or new to the software, this is a good opportunity to get to explore the tool before buying the premium version.

4. Keywordspy

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This tool helps in keyword tracking, you can perform advanced keyword research and get a detailed analysis of the competitors. With this top search engine marketing tool, you will get insight into the various advertising strategies your competitors used for their PPC campaigns and AdWords.

This means that with this knowledge, you can make comparisons and make informed decisions while running your PPC campaigns to get the best results.

5. Optymyzr

Optymyzr is one of the best search engine marketing tools for digital marketing optimisation on bing ads, google ads and even shopping ads. It is an extensive digital marketing solution. In optymyzr, there is a detailed team activity dashboard where you can see insights about the digital marketing campaign.

Just like other SEM tools, optymyzr has a free package but it is limited. You can only try it for two(2) weeks before subscribing to the premium version. Optymyzr SEM tool even supports a pre-written script for your PPC.

It provides data insights, custom reports, digital campaign optimisation, and custom digital marketing workflows. This SEM tool is software that cuts across your search engine marketing needs and promotes your overall online marketing strategy.

One of the best features of optymyzr is that they give you recommendations on the best time of the day to run particular kinds of paid ads. That is when they are likely to show up on the first page of SERPs.

Wrapping up,

If you are looking for the best search engine marketing tool to work with, the five(5) tools we have listed above are worth considering. I have carefully collated and listed them out in no particular order for you.

SEM tools that a business decides to use wholly depend on the business needs, specifications and ease of use. So you might need to check out the free plans of these software to test their functionalities before fully adopting them.

But among these listed tools, are there any that you are currently using, let us know in the comment section how the experience has been. Which of them would you start using?

Or do you have a favourite that I have not mentioned here? Let us know the name of the software in the comment section and what you most enjoy about it.