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Why should someone give their business to you when your name is not as recognisable as the big electrical store down the road? 

Why should an International client give you their business when your name hasn’t crossed the borders? You are known as a big brand only in your locality.

If you’re a business owner looking to grow and expand your business, you must begin to leverage digital services. This will help you to expand your reach and close more sales. 

Digital Services are features that the digital platforms offer to business owners to enable them to grow and scale their success goals.  

There are several digital services you can employ to grow your business and they include;  

1. Blogging and Website Optimization 
2. Social Media 
3. Email Marketing 
4. SEO
5. Video Marketing

If you read this to the end you’ll find out more about these digital services and how they can help you grow your business. 

Blogging and website optimization 

Your customers don’t want to be sold to and buying is emotional. People buy things not always because they need them or because you have the best quality but because they know, like and trust you. How do you then make them know, like and trust you if not to prove yourself deserving and trustworthy? 

Blogging is a digital service that enables you to connect emotionally with your target audience. By providing them with quality content that solves their problems and makes their buying easier, you position yourself as an expert in your niche. 

When they’re ready to make their buying decision, or when there is a need for someone in your industry, you are their first choice. This is because you have built thought leadership in your niche. 

In blogging, an important service you need to be mindful of is website optimization. Your website needs to be optimized for SEO and the general feel and navigation. It should be user-friendly, with catchy graphics.  Your customers don’t have to get frustrated while navigating your website.

This is why at Oparawhite global, our web developers focus on building user-friendly websites for our clients.  

Blogging is a highly efficient service you can leverage on to grow your business beyond the borders. The reason is that it doesn’t just make you a thought leader in your locality but positions your brand for global opportunities.

Social Media

According to research, over 81% of people in the U.S are on social media and the average user spends at least 2hours on the media each day.  

The U.S is just a section of the world population. Over the years, the world has recorded a high increase in the number of users on social media. 

Among these people is your target audience most of whom don’t know you exist. 

What is stopping you then from leveraging on this ever-growing digital service to grow your business?

So as a business owner you shouldn’t rule this out. The power of social media can not be overestimated. Most businesses who know the benefits and potential have started leveraging on it. You too can do the same for your business.

Whether you are a small business owner or big brand, you should appreciate the power of social media and run campaigns that will take your business to the next level. 

Social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter etc have features for paid advertising and it is highly cost-effective. You can create accounts fit your business on each of these platforms but it is not advisable if you’re just starting. 

You’ll need to choose one and invest heavily into it before you can introduce others. Businesses who are not on social media are limiting their reach but by leveraging on social media services you reach more of your target audience and connect with them.  

Remember that social media is first a place of interaction and relationship before business so you’ll need to create content that can apply to your target audience. 

If you’re worried that you won’t have the time to manage your brand’s social media profile or you don’t know how to start with creating content for the page, relax. We’ve got you covered at Oparawhite global.

We have seasoned content creators that can help you grow your social media pages and connect emotionally with your audience to grow your business.  

Email Marketing.

Email marketing is a digital service you can leverage on to grow your business to your desired level. What better way to communicate with your audience and potential customers than to reach them right in their inboxes. Most persons check their emails as soon as they’re up in the morning, so if you can effectively navigate this, you’ll be at the top of mind of your customers. 

The reason you have the mails of your customers is not just to send them coupons for sales but to develop a friendly relationship with them. Update on products, new product launch, product offers and discount, industry news, stories are great content to share in your newsletters. 

If your customer opted to receive newsletters then go ahead and send it to them. 

Email marketing helps you build authority through expert content that you publish. It also helps you connect emotionally to your audience. If you deliver quality content then your target audience will look forward to receiving your mails. Email Marketing is often overlooked but facts are that many businesses close sales through this service every day. 

In email marketing, you follow up your audience through their mails and build a closer relationship with them. This digital service will do a lot for your business.

Search Engine Optimization (SEO).

SEO in it’s simplest meaning is simply a method of making your content rank higher in Google search engine results page. SEO is an effective digital service and can help your brand or business grow globally. 

Millions of blog articles are published every day on google, and this puts competition on a higher level. Businesses fight tooth and nail to be on the first page which is not at all easy without the right steps. 

Over 93% of online experiences start with search engines. Your target audience search for something almost every day online. Let’s begin with asking yourself if you searched for something online today? Probably information or your favourite blog. If you’re reading this, then obviously you went searching on the engine! 

Leveraging on SEO brings you earned organic traffic, leads and conversions. Plus it positions you for global relevance and visibility.  

Video Marketing.

As a business owner, you can also leverage video marketing services to grow your business. Considering the influx of blog articles, it is becoming harder to rank on search engines. An amazing way to beat this is to leverage on the video aspect. Besides, video content is becoming more popular in the digital space and some of your customers will prefer to consume the video explanation of your content than read a blog post. 

You can always rank in the video session of Google or through your brand’s YouTube channel. 

Wrapping up, 

There are countless benefits of these digital services for small business owners and big brands. It all boils down to the fact that most of them are cost-effective, while still being able to deliver excellent results. 

You can grow your business, make sales through effective marketing strategy without breaking a bank. 

You can also position your brand and establish authority in your niche by effectively using these digital services. 

Do you have any question or addition? Please drop it in the comment section.