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Seven (7) ugly mistakes you are making as a content creator

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Are you a business person– a start-up or oldie, freelancer, or content creator? ⁣⁣
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Are you having issues getting the best out of your content marketing efforts? Then check, these mistakes might be the reason. ⁣⁣
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Content creation isn’t the hardest thing there is nor the easiest thing but can be either depending on how you go about it. The worst part is that these mistakes will cost you– money, strength, time, and customers, etc.⁣⁣
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Well, the best part is that if you read this till the end you’ll know what these mistakes are and run away from them.⁣⁣
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1. Not editing and proofreading
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As a creative, you’ll realise that after creating a piece of content while reading through, you’ll hardly notice any errors.⁣⁣
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This is so because your mind is already conditioned to see what you want to see– thhat is, what and how the content should be and not what it really is. ⁣⁣
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A major mistake you’ll be making as a content creator is to publish your work right after creating them. You need to subject your work to go through razor-sharp eyes. Cut out the irrelevancies. Reduce long sentences. ⁣⁣
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Check out for the structure, grammar, spelling, and general communication. ⁣⁣
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Above all, ensure you give yourself a break before editing so that you look at it with fresh eyes or better still hire a professional editor to check your content.⁣⁣
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2. Not understanding your audience
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The content you create is for your targeted audience and no one else. As much as you’d want to express your personality in your content, still, bear it in mind your audience is your first priority when creating content. ⁣⁣
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Most content creators do not understand their audience so they end up creating content that they think their audience needs instead of what they really need. ⁣⁣
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As a content creator, your buyer persona should always be your guide when creating. The result is that your audience will not be able to relate to your content. ⁣⁣
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Can you imagine a soldier shooting in the dark without knowledge of where the enemy is? ⁣⁣
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If yes, then it is the same thing that happens when you decide to create content without understanding your audience. ⁣⁣
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3. Not being consistent
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A content creator that posts once every month, is that one a content creator? ⁣⁣
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Consistency is the key to success. You’ll be making a huge mistake if you are not consistent and intentional about the content you put up on your page. ⁣⁣
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It is your content that’ll position you rightly in front of your specific audience and your consistency will convince them that you can be trusted.⁣⁣
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4. Wrong belief System ⁣⁣
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If your motive for creating content and showing up for your audience is because you were told to. Or because you read that consistency is the key to success so you simply have to show up whether you feel like it or not.⁣⁣
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You’ll start feeling pressured and choked which may result in inconsistency or creating less than standard contents. This is because content creation is not beans, you know that. ⁣⁣
It takes a lot of work and it’ll stretch you. ⁣⁣
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The simplest way to go about it is to know that you are accountable to some persons who are looking up to you for help. Knowing that you are showing up because these people need your help will encourage you to show up even if you don’t want to.⁣⁣
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5. Not researching and reading wide
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Yes! Some of us do this. You need to research your industry. Research about your target audience. Research about the particular content you want to talk about. Research your competitors.⁣⁣
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How do you intend to generate content ideas when there is no bank your brain can tap from? ⁣⁣
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How about making your content relatable when you don’t even know your buyer persona and their journey? ⁣⁣
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This is why a salesman will exhaust their strength convincing a young girl to buy baby diapers. ⁣⁣
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It is of paramount importance that you know your audience and specific buyer’s journey so that you tailor your content accordingly.⁣⁣
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6. You don’t have a content strategy
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Content Creation is not easy and sometimes you may get to that point where you feel low and about to veer off the right track. Your strategy is there to keep you right on track.⁣⁣
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There’s this saying that goes– strategies that work online are not made online. What will determine your results are the “behind-the-scenes” of your work?⁣⁣
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If you don’t have a strategy for content creation, you’ll be at a loss for content ideas and you may not be able to track your results or succeed in your content.⁣⁣
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7. You don’t measure your results
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Analytics are important. Very important, little wonder most of these platforms have tools for checking this.⁣⁣
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You need to know which of your content had the highest click-through rates, conversion rates, most engagements, your best and worst content, what to improve, which content to repurpose, etc. It would really help you plan your next content with the knowledge of what works and what doesn’t.⁣⁣
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If not for any other thing, at least it’ll serve as an encouragement seeing how successful your content has been.⁣⁣
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Conclusion
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There are some others but these are the most common and deadly mistakes you should flee from if you want to scale your content and achieve the result that you desire. ⁣⁣
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Yes, we’re humans and bound to make mistakes but we can achieve more with our marketing efforts if we bear these in mind and try to avoid them. ⁣⁣
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Another thing is that each of the above-mentioned mistakes have their consequences, but which of them do you think is worse and why?

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