A significant component of your brand identity is your logo. It is the first thing people see. Therefore, a good strategy will help you stand out.
The first thing people look for when trying to establish a brand or draw attention to your website is your logo. Your brand has the same potential as some of the strongest brand identities, like those of Disney, Coca-Cola, McDonald’s, Nike, and FedEx.
Having a strong and reputable brand, you equally need a logo that would match your finesse and make you stand out. below are only (5) strategies that can move your brand and business to the next level.
Now, let us look at these proven strategies and how they can help your brand:
Table of Contents
1. Know Who Your Audience Is
Knowing your audience is crucial in marketing, just like with anything else. Determine who your target market is and how specialized your goods or services are. Do you have something that practically everyone can utilize or something that will only be used by a particular group?
Before you begin creating your logo, do some demographic research and look for designs that are most relevant to your target market.
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2. Be Different and Be Yourself
While it’s acceptable to draw inspiration from existing logos, avoid copying an entire company’s design. It will not only reflect poorly on your brand but may also be considered plagiarism.
To select a design that will represent your website and services, research several designs and experiment with a variety of different drawings.
3. Make Sure It’s Not Too Complicated.
Your brand’s association is its logo. It’s a symbol that should be remembered, but it doesn’t have to be a complex idea.
When creating your logo, keep these two phrases in mind:
“Less is More”
4. Think About the Empty Space
This advice complements the one before it. Negative space ought to be discrete. Making shapes out of the space surrounding the subject allows you to use negative space creatively. This contributes to the originality of your design.
A fantastic illustration of this is the logo for FedEx, which uses the space between the letters “E” and “x” to make an arrow.
5. Find Out What Your Logo Means.
Again using FedEx as an example, a brand’s logo typically conceals a narrative or subliminal message. FedEx’s logo has an arrow to denote deliveries.
Therefore, while creating your logo, make sure it serves a purpose or has meaning in addition to being nicely designed.
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6. Color
One of a Logo’s Most Important Elements Is Color.
A logo in grayscale can be just as effective as one with a color scheme.
A good example of this is FedEx, which uses negative space.
Your logo’s use of color might work or fail.
Conclusion
If you choose to use a color palette, make sure the hues work well together to draw the eye. this means that if you are choosing a logo design, then make sure that it pulls your target audience, make sure it is eye catching and very creative.
You must remember that your logo speaks for your brand/business, so do not settle for less.
Reference
(6) strategies for creating a compelling, dynamic logo that grabs attention.
