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Digital marketing is also called online marketing and is the active promotion of different brands to reach future consumers using the internet and other forms of communication. This does not only include email, social media, and any web-based advertisement, but it also includes text and other forms of multimedia messaging as a marketing portal.

If you are a digital marketer or you are looking to put your business online; you need a platform to boost your marketing strategies and Return On Investment (ROI). Therefore, you will have to know about the certain tools that would help you achieve your goals easily and adequately.

The right digital marketing tools would guide you to be able to execute your business strategies effectively and efficiently. These tools were designed and created to help you keep your online workspace organized and allow you to make customizations where necessary.

Here is a concise list of (10) Digital Marketing Tools you may need to know in 2022:

1. Google Analytics
2. MailChimp
3. Hootsuite
4. SEMRUSH
5. Trello
6. Yoast SEO
7. Ahrefs
8. Google Ads
9. Slack
10. Canva

Below are brief descriptions of these Tools:

Google Analytics

Google Analytics is a powerful digital marketing tool that can help you perform numerous marketing tasks and decisions. You can track your e-commerce store and goals that help you keep your business on track. Using the data insights Google Analytics provides, it is easier for marketers to understand the options required to choose from with the website modifications and changes. All you need to do is to install the Google Analytics software on your site and you can proceed.

MailChimp

MailChimp is a social advertising and email marketing tool designed to plan, organize and automate digital marketing campaigns. It is one of the best digital marketing tools you can get promote your campaigns track your generated traffic. MailChimp is a renowned name in the email marketing world. Its features include:

• Creation of great content with very simple design tools.
• The use of AI-powered assistant to generate customized designs for you.
• Created personalized emails and gets up to 6 times more orders using marketing automation.
• Provides tools for getting insights, info, and analytics at a place.
• It also provides a free plan for small-scale businesses/marketers.

Mailchimp incorporates pre-built and customizable email automation that makes it very easy for the user to reach the desired audience at the right time. The amazing part is that you can keep your brand in the mind of your audience with birthday wishes, new month blessings, welcome notifications, and order notifications.

Hootsuite

Hootsuite is an amazing digital marketing tool that has won the Leader Winter in 2021 and was among the Top 100 software products, best software awards 2021. It is a great software that helps users create, schedule, and publish content your audience loves from an easy-to-use dashboard. It helps you to see which posts have the most engagements through your analytics. So you can boost your ads and hook new audiences. You can respond to messages quickly across your different social media platforms from one inbox. Stay on top of your trends by keeping an eye on the latest conversations, trends, and recognitions of your brand online.

SEMRUSH

SEMRUSH is an all-in-one marketing toolbox that helps users grow the online visibility of their businesses through Search Engine Optimization (SEO), content marketing, market research, advertising, social media management, and search engine reputation management. According to their website, 7 million marketing professionals use SEMRUSH as their digital marketing tool. It has won several awards as the best SEO software. It is very easy to use to search out your keyword strategies, apply them and start tracking them. It has a 7-day free trial.

Features:

1. It assists in creating content that ranks high.
2. It unveils competitors’ strategies and tactics.
3. It helps to discover new ways of reaching more prospects with less spending.

Trello

Trello is one of the most popular content management tools used globally by digital marketers to create, schedule, and organize content online. It keeps your team working together, making communication easy and a lot more manageable. You can assign different members to a single card to work on a project together. This way, you keep track of their progress, knowing who’s in charge of designing, writing, editing, posting, and adding CTAs to a post.

Yoast SEO

Yoast SEO is the most talked-about WordPress plugin that helps digital marketers optimize their website performance in search results. It helps with the details WordPress cannot do much like: submitting sitemaps, managing keywords, creating content, and using webmaster tools among other aspects. Its features include:

1. It incorporates built-in content analysis, description management, meta keywords, rich snippets, social features, as well as features to manage duplicate content.
2. It allows you to write great content for your digital marketing campaigns. The plugin provides you access to the Yoast SEO meta box to add meta descriptions and titles for your content.

The best part of this software is that it protects you from other websites copying your content and publishing it as theirs. One of the digital marketing tools that is a good alternative to Yoast SEO is All In One SEO.

Google Ads

Google ads may be used by practically any type of business, whether small, medium, or huge. While many marketers believe Google ads are prohibitively expensive, it is one of the most potent digital marketing platforms available, capable of propelling your company to new heights. Its features include:

1. It increases the number of your website visitors.
2. It uses a CTA button to increase your number of customer calls.
3. It increases the number of people who visit your online store.

People must first learn Google Ads before they can use it properly; or else they will waste their money and resources. The good thing about Google Ads is that the ROI is fairly straightforward to calculate. Moreover, the platform’s new AI features make it a lot more convenient to utilize. In-display advertising, AI help obtain faster results. You can target your customer based on age, gender, location, career, and other criteria using the various targeting choices. This isn’t something other digital marketing software has. More importantly, you get to have access to Google Agency Account Strategist which will teach you about Google’s latest trends. Having access to this means being able to participate in certain beta testing.

Slack

Every day digital marketers use Slack. It allows you to communicate with clients, discuss new projects and support, share relevant material, and send messages. If you have a dedicated staff of digital marketers, you’ll need a robust tool to communicate effectively. This is when Slack enters the picture.

Slack features include:

1. It makes it easier to communicate with team members in real-time via the web.
2. It allows you to keep track of everything related to projects, teams, and channels.
3. It allows you to message and have video conferencing as well.
4. It assists teams in collaborating from any location.

While Slack appears to be a messaging app, it has much more. Slack has the potential to improve organizational efficiency. It is not a tool for collaboration or project management. It functions as a messaging platform with a plethora of options and settings. It allows you to have searchable and public group conversations, as well as private conversations. You can customize the interface’s color scheme and create different groups.

Ahrefs

Ahrefs provides a suite of SEO tools that help you optimize your website based on your marketing needs. It is primarily used for backlink checking and with its massive data index, it is undoubtedly one of the most sought-after digital marketing tools on the market. Its features are:

• It allows you to optimize your website.
• It helps you to find the right websites for your content and choose content topics strategically.
• It aids in the analysis of competitors.

Canva

If you work in digital marketing, you will understand the importance of having a good design tool to help you create eye-catchy social media posts and other marketing materials. Canva is a well-known design tool that enables you to create effective marketing campaigns by creating visual content that can be shared on your blogs, websites, social networks, and other platforms. Any digital marketing campaign relies heavily on visual content. You must create compelling posts to entice the targeted customer base. Its features are:

1. It allows you to edit posts as well as create graphs of any size and shape.
2. It includes a plethora of ready-to-work templates.
3. It has a massive library of stock images, photos, designs, icons, and vectors from which you can create any type of visual content for your marketing campaign. You can select from a large number of designs.

Its simple drag-and-drop design enables you to create visual pieces that are tailored to your campaign. The best part is that you don’t have to be a professional designer to create visual content for your campaigns. It is so simple to use, even a newbie with no design experience can use it.